6 New taste trends for 2022
Conventional Surprises
Consumers want greater novelty from their familiar favourites. Whether seeking out products that deliver comfort, nostalgia or seasonal flavours, they desire a twist on the classic. This can come through unexpected flavour combinations—such as sweet and heat or sweet and savoury.
How it may appear in the marketplace: A classic cheddar chip potato chip with a twist lime
License to Thrill
Consumers are looking for multi-sensorial taste experiences that satiate their desire for adventure and curiosity. Unknown and novel ingredients, flavours and cuisine as well as vibrant colours, unexpected inclusions and adventurous new formats appeal to the whole taste experience, which includes texture, appearance and aroma.
How it may appear in the marketplace: Macaroni and cheese ice cream
Over-the-top Indulgence
Indulgence is a common goal for consumers seeking a treat. But indulgence and craveability have grown new wings – including the search for craveable flavours in healthy foods, super premium ingredients, exclusive offerings, overloaded treats and more.
How it may appear in the marketplace: A dark chocolate fudge milkshake with brownie inclusions
Authentic Memories
Flavours that invoke childhood memories and traditions—including favourite travel experiences that transport people back in time—continue to drive consumer preferences. This is spurring demand for simple, age-old techniques and hand-crafted, traditional methods and practices that deliver a story behind the flavour.
How it may appear in the marketplace: Memphis-style hickory smoked barbecue ribs
Tasty, but Healthy
Health is no longer a halo, but a top-of-mind concern for consumers. Physical and emotional health is growing as a driver of taste as consumers seek delicious foods and beverages that also have added functional benefits and ingredients.
How it may appear in the marketplace: Vegan coffee creamer with added pea protein
Provenance with a Conscience
Consumers are beginning to notice the taste impact of flavours and ingredients that are sustainably sourced and ethically processed. These ingredients have gained prominence as consumers also start to understand the subtle taste differences of regionally and seasonally derived products and their impact on the community, environment and planet.
How it may appear in the marketplace: Queso that includes chiles from the Hatch Valley
Understanding the 2022 taste trends can help with applying the insights in the 2022 Kerry Taste Charts to new products. To access more research and scientific expertise, contact us to partner.
