The formats and flavours dominating this year’s autumn LTO beverage offerings will influence 2022 menus
KerryDigest Fast Facts:
- Foodservice brands in Europe and Russia are embracing the autumn season, launching around double the number of limited time offer (LTO) beverage as last year.
- Across the region, three main flavour trends are emerging: seasonal indulgence, spice and harvest flavours.
- Our latest Kerry proprietary research reveals the demand for LTOs and their role in increasing sales, footfall and brand loyalty.
- Also of note: With LTOs launching earlier in the season there has been a 9% increase in iced beverage launches for autumn compared to 2020.
KerryDigest Full Scoop:
Limited time offer (LTO) beverages require a significant amount of effort across creation, production and supply for a product that may only be in stores for a few weeks. However, our latest Kerry proprietary research indicates that not only do LTOs increase sales, they also increase footfall at foodservice outlets and strengthen brand loyalty by satisfying the consumer craving for seasonal and exciting new beverage flavours.
To support you in crafting a seasonal beverage that will win big with consumers for autumn and make your brand stand-out in seasons to come, our experts have developed the “Art of Taste and Nutrition: Autumn Beverages” report, which analyses the top trends, flavours and platforms for autumn 2021 LTOs across Europe and Russia. In this article, we examine some of the key insights from the report and review what they mean for foodservice brands as they plan their 2022 LTO calendars and offerings.
